Student Engagement Best Practices
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GoodCourse helps you deliver key messages to students at scale, but how effectively you distribute each micro-learning module to students is critical. Let’s dive in!
Pinpoint Target Groups: Identify the student segments that will benefit most from your course. Knowing your audience ensures the right people receive your key messages.
Keep It Short and Clear: Deliver brief, clear messages that grab attention quickly.
Highlight the Benefits: Focus on what students gain, such as exam tips or stress management techniques. Emphasize what’s in it for them.
Diversify Your Outreach: Integrate QR codes and links in a mix of communication channels – SMS, email, newsletters, social media, and posters – to ensure broad reach.
Re-Surface During the Year: One hit won’t reach all students. Ensure to re-share relevant content at various points throughout the academic year.
Embed in Existing Systems: Embed course links and QR codes into tools students already use, like campus apps and onboarding materials. Integration increases the likelihood of students interacting with the content.
Make sure your campaigns align with the specific audiences you’re targeting.
Resources aimed at new students are best incorporated into orientation schedules, helping them quickly understand essential information.
Returning students benefit from particular resources at different times, e.g. peak study periods. Align your campaigns with their needs.
Track Engagement: Use metrics – from your comms channels and your GoodCourse Analytics page – to see how students interact with your courses. Which messages are opened? Which channels drive the most clicks? Tracking this data allows you to understand what works and what needs improvement.
Stay Flexible: Use feedback and data to tweak your approach over time. Whether it's changing the timing or trying new communication channels, small adjustments can lead to better engagement.
